Liquidnet is a leading fintech firm that trades large blocks of equity. I was part of a group that developed a conceptual game to bring Liquidnet's execution ecosystem closer to the next generation. This ad is meant to be placed in various mediums to target our market.
The literal use of the wave captures the feel of the sub-brand we intended to create. Since everything Liquidnet deals with in finance terms, is liquid, the overall design captures the energy of the firm's core products.